Once described as clothes for ‘the girl who thinks’ (NO Magazine), Dress Up is subtle, private and considered in its every detail. The label was conceived in 2006, by designer Stephanie Downey after completing a Bachelor of Arts Fashion at RMIT. Driven by a desire to create clothing that reflects human emotion, hers is a more sensitive, artistic approach to fashion.

When we ‘dress up’, countless images learned and copied are compiled to create something personal and unique. Dress Up is inspired by this inherent human expression, both powerful and vulnerable. Each collection by the label interprets a story, translating the memory and imagery of people and places, and remembering the excitement and pride disclosed in assembling the perfect outfit. Each piece by Dress Up displays originality and a subtle, graceful femininity. One must look closely to appreciate the unique detail of the brand’s unassuming style. A self-conscious attempt at ladylike – Dress Up is an ode to vanity and the private aspiration of appearing fashionable.

With accolades from Vogue (UK and Australia), Dossier (USA), Russh, InStyle, Harpers Bazaar and more, designer Stephanie Downey is steadily on the up, having been nominated in the LMFF Designer Award 2011, and the prestigious Woolmark award 2014.